Marketing on a shoestring budget : a guide for small museums and historic sites
Marketing on a Shoestring Budget will deliver to readers the basics of marketing with practical suggestions for expanding patronage and improving the presence of libraries in an easy-to-understand format.
Museums -- Public relations -- United States; Museums -- United States -- Marketing
This journal provides immediate open access to its content. Our publisher, the University Library System at the University of Pittsburgh, abides by the Budapest Open Access Initiative definition of Open Access: “By 'open access' to [peer-reviewed research literature], we mean its free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, should be to give authors control over the integrity of their work and the right to be properly acknowledged and cited.”
This work is licensed under a Creative Commons Attribution 4.0 License.
The University of Toledo
University of Toledo Libraries
Digital Initiatives, The University of Toledo Libraries
Natal, G. (2017). Marketing on a shoestring budget: A guide for small museums and historic sites [Book Review]. Journal of the Medical Library Association, 105(2), 199. DOI: https://doi.org/10.5195/jmla.2017.219